Jeffrey S. Armstrong

2210 Marlacoba Drive

Holland Michigan 49424

SKILLS SUMMARY

Digital marketing and management professional, instrumental in strategic website management, with

the focus on building the brand, while enhancing the user experience. This service-oriented manager

has a style that is known for progressive and forward-thinking strategies and solutions, while valuing

team member engagement and collaboration. Proven ability to formulate, build and maintain

relationships at all levels of an organization, through thorough communication and commitment.

Places high value on team building and celebrating team successes. Excellent written and verbal

communications skills with a keen eye for detail, who’s background includes marketing,

communications, employee relations, employee development and training, as well as work team

management.

CAREER HISTORY

HERMAN MILLER, INC. Zeeland, Michigan

Digital Marketing – Marketing Manager 2008 - Present

Primarily responsible for the public web presence of this approximately 2 billion dollar company, and the team that

supports the ongoing development. Instrumental in the launch of the website redesigns and content refreshes,

strengthening our brand with a more visual and usable interface. Work with our design partners to create a vision for the

future, working within our digital marketing strategy and brand guidelines to incorporate rich media where it adds value.

Collaborate with management & development teams to implement and leverage a new content management solution.

Manage projects, tasks and team members, to develop strategies and solutions that provide the highest quality and value

to our business partners.

- Responsible for managing over seventy products additions a year, on both the public website and the ecommerce

Store

- Prioritize projects, looking to maximize impact while considering budget resource realities.

- Create and support a “living and breathing” website mentality.

- Phased approach to further enhancing the development of the site.

- Instrumental in the launch of a global content management platform.

- Utilize web analytics to influence business decisions on the site.

- Initiated the exploration of social media, and incorporating it into our strategy.

- Manage local and long-distant team members, to define roles and processes as they relate our daily work.

Integrated Marketing - Customer Website Administrator/Content Manager 2004 - 2008

Primary responsibilities include the creation and maintenance of all custom informational and transactional websites,

prioritizing the ongoing work as it relates their businesses. These sites are designed to provide solutions to our customers'

challenges, while improving on the Herman Miller brand and user experience.

- Instrumental in the launch and development of the Customer Website Program, which at the time consisted of over

100 secure sites that connect a customer to targeted information, improving a users’ experience with Herman Miller.

- Manage the custom website development, while looking for ways improvement our processes.

Mobile: 616.610.9138

E-mail: jeffrey.s.armstrong@gmail.com

- Strategize with the E-Business Integration Team, Sales, and our customers on the how to best use the sites to solve

business problems.

- Build, test, edit and launch approximately forty new sites per year.

- Maintain all websites developed, including content enhancements and revisions.

- Gather and prepare photography, pricing and instructional content to develop websites.

MAGNA DONNELLY/DONNELLY CORPORATION, Holland, Michigan

Information Technology – Webmaster 2000 - 2004

Intranet management, and built and supported a network of over 50 content developers globally. Reduced costs while

streamlining information sharing for 8,000 employees.

- Worked to develop and maintain “on brand” website design standards and guidelines.

- Generated standardized templates for the creation of departmental intranet sites.

- Built a global navigational structure and deployment strategy.

- Revised intranet navigation by evaluating input gathered, to create a more user-friendly interface.

- Established a content development toolkit including image assets, tutorials, recommended reading, FAQs, and contact

information on fellow content developers. Resulted in a self-service resource and improved website quality.

- Created a monthly newsletter to inform the organization of additions and revisions to the global intranet.

- Developed and managed an awareness campaign using posters, weekly communications and news feeds.

- Formulated a usability study to ensure that the intranet met the organizations’ communication needs.

- Directed an internet training lab and generated materials to enable development of electronic communication and

computer literacy. Resulted in increased awareness of the tools and an enhanced comfort level for employees.

- Created a strong interactive relationship with content developers.

Corporate Communications - Communications Specialist 1996 - 2000

Worked with leadership and the communications’ teams to continually improve methods, leveraging the latest

technology tools in electronic and video communications.

- Strengthened the brand and image of the company by creating consistent standards, and materials that supported the

sales, marketing, public relations, and investor relations’ efforts.

- Served as executive producer of our quarterly corporate video productions. These were used to relay information on

the company’s latest financials, as well as stories relative to our business.

- Assisted the information technology department in conceptualizing, architecting and launching the company’s first

intranet site. Managed and maintained the corporate external website.

Corporate Communications - Graphics and Display Design 1990 - 1996

Coordinated on-brand photography and print to support sales and marketing efforts. Managed custom tradeshow display

builds, strategy and logistics.

- Art direction for photography, highlighting product features.

- Developed custom tradeshow exhibits and internal informational displays, from concept phase to design and build.

Reduced display costs by 50%.

Applications Engineering - Product Design and Project Engineer 1982 - 1990

- Managed all product documentation and prioritized work to meet changing deadlines.

- Recommended product improvements after performing environmental and quality testing analysis.

- Competitive product analysis.

- Introduced and generated illustrations used for production assembly aids.

EDUCATION

Technical Illustration Graduate, Ferris State University, Big Rapids, Michigan

Leadership Challenge – Training seminar, developed by authors Jim Kouzes and Barry Posner

The Corporate Genome – The Powers of Diversity

Crux Move – Team Development Training

Smart Marketing – Internal Seminar

Photoshop Seminars – National Association of Photoshop Professionals

Photoshop Workshop – CompEd Solutions

Group Organizational Skills – Zenger Miller

COMPUTER AND SOFTWARE EXPERIENCE

Proficient with Windows, Macintosh and iOS operating systems

Adobe CQ/AEM - Content Management System

WordPress

Adobe Photoshop / ImageReady

Scene7

Macromedia Dreamweaver

Vignette Content Management Application

AFFILIATIONS

National Association of Photoshop Professionals (NAPP) - Member

AAC Credit Union (Formally Northside Credit Union), Former Board Member

The Juvenile Diabetes Foundation, Walk for the Cure

The United Way, Annual Day of Caring Volunteer

Holland Township Roller Hockey Program, Coach

Jefferson Elementary School Partnership, Pen Pal Program

Greater Holland Area, The Annual Graffiti Wipe-out